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VIVAIA is a globally celebrated sustainable footwear brand—launched around 2020 and now available in the UK—renowned for its comfort-first designs crafted from eco‑friendly materials. Each pair repurposes roughly six recycled plastic bottles into smooth knits, paired with herbal‑infused insoles and renewable rubber soles for breathable cushioning and odor resistance. Machine‑washable and wash‑by‑hand friendly, VIVAIA’s shoes—ranging from flats and sandals to sneakers—combine modern style with chic practicality and zero‑waste 3D knitting. Celebrities including Katie Holmes, Alexa Chung, Selena Gomez, and Bella Hadid have fueled the brand's popularity in the UK.

