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Fila is a globally renowned sportswear and lifestyle brand with deep Italian roots, founded in 1911 in Biella, Italy. Originally making knits and underwear, it shifted into sportswear in the 1970s and gained fame dressing tennis icons such as Björn Borg. Over time, Fila has expanded into footwear, athletic apparel, accessories, and casual wear, balancing performance with heritage style. Today headquartered in Seoul under Fila Korea, it operates internationally and is known for retro-inspired designs, bold logos, and collaborations that fuse sport, fashion, and streetwear. Its appeal lies in both its authenticity and trendsetting aesthetic.

