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Ted Baker is a British luxury lifestyle brand founded in Glasgow in 1988 by Ray Kelvin. Celebrated for its whimsical British charm, the label is distinguished by playful prints, exceptional tailoring, and cheeky, unconventional touches—“no ordinary designer label.” Its offerings span menswear, womenswear, accessories, footwear, fragrances, and homeware. After rapid global expansion—with over 500 stores at its height—the brand entered administration in 2024. Today, under Authentic Brands Group’s ownership, Ted Baker continues online and is poised for a comeback to UK high streets by 2026.

